How Erica Sunshine Lee Built a Global Brand Without a Label | Music, Merch & Fan Connection

Discover how she uses creative merchandising and smart music branding to drive artist growth, sell more merchandise, and connect with fans worldwide. This music interview is packed with music industry tips for any singer songwriter or female musician carving their own path.

Whether you’re navigating the music business solo or just starting your journey, this artist interview offers powerful insight into building a brand with heart, hustle, and strategy.